Alphasearch SEO Talks & Workshops
Have a look at this sample workshop we've put on in the past. If it sounds good for your business, let us know by filling out the short form below, and we'll let you know when we schedule another. Thanks!
I'm interested!
Please contact me:
Or give us a call at 902.461.0600.
Workshop:
Promoting Your Tourism Business Online
Time: Full Day / Half Day
Location: TBA
Tourism and the Internet are a match made in heaven for travelers and for tourist businesses. For tourists taking a trip, the Internet is a global Yellow Pages, letting them make plans before they travel - and that's exactly what they do. If you have a Bed & Breakfast , tourists are looking for you everyday. And if you have a unique store, craft, restaurant, activity , or other offering in the area - those same tourists would like to know about you. Are they finding you? This workshop will show you how to make sure they do! It's even guaranteed!
Attend this workshop and learn:
- How to target only the best customers online
- Why the Internet offers the most value of all promotion methods and how to tap it
- How to be found ahead of your competition through the search engines
- How to make sure your site is found ahead of your competition
- Why websites that fail to do 3 things for the user in the first 6 seconds lose up to half of their visitors - and how you can keep them
- How to make a website that really sells (or change the one you have)
- The 4 key credibility factors that make visitors buy or leave
- The most important method for repeat sales that most website miss
- How to build an online customer base worth thousands of dollars - with little time and effort
MORNING SESSION (8:00 - 12:00)
How to Bring Customers to Your Site
The morning will focus on how to bring more visitors to your site. You'll learn what it takes to put your site on top of the search engines, and how to use other methods like paid online promotion and email marketing to bring in new customers like never before. Starting with real online promotion case studies from a small and mid-sized company, we'll show you the details of how we did it and how you can do it yourself.
Morning agenda:
- Who's making money? How much - and how?
- Success studies
- Search marketing methods
- Search Engine Optimization
- Linking - how and why
- Paid Online Promotion
- Email Marketing
AFTERNOON SESSION (1:00 - 5:00)
How to Turn Site Visitors Into Customers
Whether you're selling online or not, once you've taken the trouble to bring visitors to your site, you need to close the sale . This is where most sites fail . You'll see what a dramatic difference even some simple changes to your website can make in customer conversion and you'll learn which factors make visitors want to stay and buy.
Afternoon Agenda:
- Online tourism buying explosion
- Conversion case study (how we increased new hotel revenues 460%)
- Power up your home page
- Making the sale
- How the four C's of Online Customer Conversion affect buying
- How design and usability affect conversion
- Contact tools and CTA's
- Emails and email marketing
- Putting it all together
Cost:
Full Day: $199 (includes refreshments, lunch, materials)
Half Day: $119 (includes refreshments, materials)
Workshop Leader:
Robert Swick, AlphaSearch Internet Marketing
Robert Swick is a veteran Internet Marketer with 10 years experience creating websites and website strategies. After 7 years leading projects and teams, he's spent the past 3 as a consultant focused on search engine optimization and website 'conversion' (turning web visitors into customers), as well as teaching what he knows.
Mr. Swick started his first business on the Internet and 1995 and later spent four years as an Account Manager creating websites for fortune 500 companies (his clients included multinationals Merck, Novartis, and Wyeth) before founding his own website marketing company, Montreal Media, in 2001. While leading Montreal Media Mr. Swick directed the creation of over 100 websites and Internet marketing campaigns, creating online strategies to bring in customers and sales.
A former journalist and teacher, Mr. Swick has produced two major conferences in the field, is the founding President of the Montreal Internet Marketing Association, and has given highly rated talks at conferences in Canada and abroad.
Unlike other speakers, his focus is hands-on: he will show you exactly what you have to do, with detailed case studies. Attend the workshop, and also receive an appraisal of your site live explaining what changes to make and how.
No-Risk Guarantee
We created this short workshop to ensure that a small business can achieve a strong result using only a few of the best and most easily understood strategies.
Attend the breakfast information session. If our examples and information during the first hour do not convince you that what we teach you can and will bring in new customers through the Internet, you can leave with no cost whatsoever. We'll even buy your breakfast!
DeansFlowers is a Halifax Flower Shop that serves the Halifax and Nova Scotia market, yet wants to increase the amount of business that comes through the Internet.
