Our Search Engine Optimization Methodology
The
AlphaSearch SiteMagnet(tm) System
Halifax based search engine optimization and marketing company AlphaSearch has developed its own SiteMagnet(tm) Methodology
over eight years of Internet and search marketing experience. Unlike
a typical SEO company, who's method is essentially a 'closed' system where they
look at your site, run some (usually automated) ranking searches and then make
changes, ours is an 'open' system, that takes a broad look at your overall situation
and competitive online space to produce a much richer analysis of your online
marketing situation. And more site traffic generation success.
Our search engine optimization experience with a wide variety of clients and projects is why we are confident in saying that our SiteMagnet(tm) process will put you on top of the search engines - guaranteed. SiteMagnet(tm) method combines expert knowledge of search ranking patterns and algorithms with a wide range of measures that can pinpoint your site's current position and plot a clear path to traffic growth. Our process begins with a detailed breakdown of your site's current strengths and obstacles (the technical, content, and design features of your site that contribute to your search placement), followed by several measures of the competitive online space - including your competitors rank positions for set keywords across the major search engines, as well as an evaluation of which keywords terms are ideal targets for your company.
The SiteMagnet(tm) search engine optimization method comprises a comprehensive strategic system of site optimization including the following:
- a comparative evaluation of competitor sites
- a detailed technical site analysis
- site coding changes and if necessary, new page creation
- research and interview-based key phrase generation
- proprietary keyword research methodology
- extensive reporting (7 different detailed reports - see below)
- structured analysis of the online 'competitive space'
- pages optimized distinctly
- link optimization review and planning
- site script (text) analysis and modifications
- minor (technical) site modifications
Complete Reporting
"Order is half of life.
The other half is potato salad."
- German proverb
We carefully document each step of the way. Results measurement and client accountability are two good reasons why we do this. We want you to be able to clearly see the dramatic results as they happen. But there is another important reason: good communication. After all, you understand your business best. Your reactions provide important strategic information - insight into your business that we use to help you succeed. Structured, planned reporting also makes it easy for you to keep in touch with the project. And it gives your boss something to look at on the week-end.
Our standard search engine optimization project reports including the following:
- Top 10 Optimizer - report gives top 10 sites for given term
- Site Quality Audit
- Target Keyword Analysis
- Baseline Search Performance Report
- Competitor Search Rank Comparison
- Competitive Opportunity Report
- Site Hub Evaluation
- Site Traffic Improvement Report
Learn more about our search engine optimization process, about our paid promotion process, or about other factors that make us a search marketing company you will succeed with.
Blue Diamond Tours offers cruise ship passengers exclusive sightseeing tours to Halifax, Nova Scotia, the Cabot Trail, PEI and other fantastic area of the Maritimes!
Lansbridge University is using SEO services to reach ever more potential students for its online MBA programs.
Cape Breton Resorts is Nova Scotia's premier vacation resort destination. They are now adding SEO to their list of marketing strategies, complimenting their already significant PPC campaign.
Atlantic Business Interiors is one of the regions leaders in office furniture in Halifax . They are hoping to dominate the online search space for office interior design by using our SEO strategies.
Cranberry Corners in Ottawa is using SEO to sell online gift baskets to Canada and beyond.
Deans Flowers is a well known and venerable Halifax flower shop. They have discovered the a well SEO'd website can be a tremandous source of new business. Who says you can't teach an old dog new tricks!
Dynamic Lives has a fabulous selection of luxury holiday villas in Ibiza and chalets in Chamonix. They want to grab a significant portion of the lucrative online market from the UK and Europe.
AlphaSearch
Internet Marketing provides a wide variety of internet marketing services to clients
in Halifax, Nova Scotia and all over Canada and the US.
Considering changes to your website?
AlphaSearch also offers complete website design services to clients from Halifax to San Jose!
Search Engine Optimization | Halifax Nova Scotia Canada.
