What's a Website For?

Do you know what your website is for? To boost customer acquisition and retention? To reach new markets? To meet the needs of existing clients? If you've gotten that far, what strategic tools and methods are in place to fulfill these goals?

Most websites are launched either a) without a strategic plan, or b) with a plan drafted by someone who doesn't have the experience to know what reasonable strategic goals and opportunities are.  (No offense intended.  We couldn't do what you do as well as you do it either!)

Success on the Internet requires a well thought out strategy. Why does your company have a web site? What does the company do with it? Is the website integrated into your overall marketing plan?

If you have to think about the answers to these questions, odds are your website needs some help to become the powerful marketing, promotion, and customer acquisition tool that it can be.  The unique challenge of the web (compared to other marketing materials) is that it is not just visual but also functional.  Unlike magazine ads, flyers, billboards, radio advertising, television, and all other media, the user has to find their way through your website to the content of most interest to them.  A website is also interactive allowing your customers to contact you through it (if you're not doing this there are many reasons why you should be). Finally, unlike other advertising, a website is also dynamic - it changes and grows over time.  These factors not only makes your website different - they open up important, powerful, and incredibly cost-effective opportunities to extend your marketing reach.  

Does your company have a strategic Internet marketing plan with specific goals and a plan to tie your website to other marketing initiatives?

Halifax Landscaping Company, AllPoints Property Services is using SEO to compete in a very challenging market.

Dartmouth Lawyer Matt Napier is now using SEO techniques to bring traffic to his new personal injury law website.

Guardian Transfer, a leading Halifax moving company, is using SEO to expand their local business.

Halifax wedding photgrapher Kate Hayter Reid has optimized her website to take advantage of the large number of potential clients that search for her services "from away" when planning a wedding back home in the Halifax area.

Bookings St. Lucia is using SEO to attract searchers interested in taking a Caribbean Vacation.